Women are not a niche a market treating them like one could cost you valuable marketing dollars.
Women are the primary consumers in America. They are powerhouse purchasers representing over 85% of all consumer purchases made in the United States. Women influence over 95% of all service industry purchase. Women consumers are spending an average of 3.7 trillion a year according to INC. magazine.
What role do women play in your marketing campaign? Remember when you are marketing to women, keep in mind they are social so be genuine. Women purchase with emotion; Helping a woman understand how the recommended repairs based on safety concerns will help build a long term loyal relationship.
A great tool to help you educate your customer is our "Quick Check". Not only does it help you check your consumers vehicle in 90 seconds or less to ensure it is running at optimal performance it gives you a chance to protect your customer on the road.
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