Pre-alignment checks can increase your bottom line.

If you want to sell more alignments at your repair facility it is important to focus on a good pre-alignment inspection. Start by checking the air pressure on all four tires, making sure to inflate them to the recommended pressure. Always check to see that the tread and tire size are the same on both front wheels. Check to see it the tires are showing unusual wear or are damaged. Look over the tire completely. These are easy visual inspections your tech can make that could make the difference between selling an alignment and losing business.

The more thorough the pre-alignment inspection, the better your chances are of not overlooking something that could cause your customer problems down the road. Your customers will appreciate the money you save them in fuel, tire wear, and undercarriage repairs just by letting them know when it is time for an alignment. Remember the most neglected inspection item is tire inflation. Even the most precisely aligned toe angle will still pull if the pressures are not even.  Always check your customers tire pressure.

Women have a bigger influence than you may think.

Women are not a niche a market treating them like one could cost you valuable marketing dollars.
Women are the primary consumers in America. They are powerhouse purchasers representing over 85% of all consumer purchases made in the United States. Women influence over 95% of all service industry purchase. Women consumers are spending an average of 3.7 trillion a year according to INC. magazine.
What role do women play in your marketing campaign? Remember when you are marketing to women, keep in mind they are social so be genuine. Women purchase with emotion; Helping a woman understand how the recommended repairs based on safety concerns will help build a long term loyal relationship.
A great tool to help you educate your customer is our "Quick Check". Not only does it help you check your consumers vehicle in 90 seconds or less to ensure it is running at optimal performance it gives you a chance to protect your customer on the road.