What women are looking for from their automotive repair facility

There are five important pieces of information women are looking for from their automotive repair facility. 

• Women want answers to their questions and they need to have the "why" not just the "because". 
• Women want more detailed information regarding their repairs and why certain preventative maintenance is required. 
• Women are willing to look under the hood and they would like their old parts returned to them so that they feel like they are not taken advantage of. 
• Women are planners, therefore, preventative maintenance is very important. Helping women understand when certain maintenance is due and maintaining their service history online is a huge selling point. 
• Technicians report that women ask more questions, inquire about more details, are more willing to look under the hood or check out parts, and are focused on preventative maintenance.